Blogging has greatly developed and evolved over the years from once being a tactic for few, to now an adoption by many. This holds especially true with brands and businesses of today. What was once thought of as a fad that would pass or fade away, blogging has become a mainstay and an important and necessary component to a businesses marketing plan.
Where did blogging start you ask? The emergence and growth of blogs started in the late 1990′s with the introduction of the web, people started to create web pages that contained information and topics of discussion. It wasn’t until 1997 that the word “webblog” became popular after being coined by Jorn Barger. It wasn’t until just after the turn of the millennium that blogging caught fire and began to become more readily adopted by people, brands, and business. See the complete timeline of the history of blogging in the infographic below created by BlogSkinny.
So what exactly caused blogging take of? For one, it gave companies a voice. A blog creates a place to talk about new products, or services, comment on timely news topics or market trends, and share company initiatives beyond your website. It’s also the place let your brand’s personality shine and show people what you’re all about.
If you haven’t gotten started blogging for your business, don’t wait any longer to get started. Small businesses with blogs generate 126% more leads says IgniteSpot, The opportunity for increased potential reach, brand awareness, and business exposure should be reason enough to get started.
Blogging seems so new yet it already has such a rich history behind it. Make the leap today, join the movement, and begin reaping all of the benefits that blogging has to offer for your business.