Category Archives: Social Media
B2B Social Media 2013 [Infographic]
As the importance of social media for B2B companies continue to grow, some marketers still remain unclear on how to utilize social marketing for their business. Some B2B marketers struggle specifically with the concept of developing an integrated social marketing strategy for their business, what social sites to use, and how to create proper success metrics. With an increase in social reports, industry studies, and expert advice B2B marketers can catch up quick and create a winning social strategy that will benefit their business.
I recently came across this social benchmark report, conducted by B2B Marketing, which highlights some of the current issues and trends affecting B2B marketers within social media. Here are some of the interesting findings from the social benchmark report worth noting that are highlighted in the infographic below:
- - Twitter is the most popular social media platform for B2B businesses
- - In the next 12 months, Google+ will become the most relevant social network for B2B businesses
- - Primary measurement focus remains website traffic, while number of followers is second
- - 44% rarely calculate ROI, while a mere 1% completely calculate ROI
Is Twitter your go-to social network to best market and promote your B2B business? What are your thoughts on the use and emergence of Google+ as a more prominent B2B social media platform?
CEOs on Social Media [INFOGRAPHIC]
Every wonder what the impact of having your CEO actively participating in social media could have on your business? Judging by the findings in this cool infographic from Go Gulf there are profound effects brand and business perception both internally and externally when the CEO actively participates on social media sites.
Here are some interesting stats about CEO social media participation:
- Only 47.4 % of CEOs participate on social media sites
- 79% of Inc 500 CEOs and 30% of Fortune 500 CEOs have a presence on at least one social media network
- Most popular social network with CEOs is Twitter, followed closely by LinkedIn and Facebook
- Major benefit of CEOs participation is better communication and improved brand image
The most telling statistics on this infographic are the consumers and employee perceptions:
- 81% of employees believe that CEOs who engage on social media are better equipped to lead companies in the Web 2.0 World
- 77% of consumers are more likely to buy from a company whose CEO and leadership team engage in social media
- 78% of professionals would prefer to work for a company whose leadership is active on social media
What’s your take on CEOs and their participation on social media? Does it change your perception or influence you in any way?
Source: go-gulf.com via Chad on Pinterest
