Category Archives: Social Media
How To Follow NCAA #MarchMadness via Social Media
The NCAA Tournament officially kicked off today as 64 teams play for there chance to make it to the big dance and earn the right as the national champion of college basketball. Last year Nearly 100 million (99.9 million) viewers watched all-or-part of CBS Sports’ and Turner Sports’ coverage of the 2011 NCAA Men’s Basketball Championship between March 15-March 17, according to a Nielsen cume study. The 99.9 million viewers was an 11 percent increase over 89.6 million for CBS Sports’ coverage in 2010 and higher than any of the all-or-art viewership in the past 10 years during the first two weeks of the NCAA Tournament. This year is expected to be no different, with increased excitement surrounding the games and the interest of the fans in their favorite collegiate teams, viewership of the 2012 NCAA Tournament will likely exceed the previous years record.
For many of us, watching all 67 games on Television is not an option, so we turn to Social Media to stay in tune with what’s going on in the Tournament to capture Live updates, the latest scores, player news, team eliminations, etc. If you’re like me, and can’t follow the Tournament on the tube, here are the best ways to stay in the know and follow the latest action of the 2012 NCAA Tournament via Social Media. Read the rest of this entry
Super Bowl XLVI and the Social Media Command Center are set for Take-Off
Super Bowl XLVI kicks off tonight, between the New England @Patriots and the New York @Giants, in downtown Indianapolis at @LucasOilStadium. What’s unique about this year’s Super Bowl, is not that this is a re-match of Super Bowl XLII between the Patriots and the Giants, is the introduction and creation of the NFL’s very own Social Media Command Center. The social media command center, set up by social marketing agency Raidious, is staffed by 16 full-time employees and 30 volunteers, who will manage the @SuperBowl2012 Twitter handle, as well as related social sites Facebook, Flickr, YouTube and Foursquare accounts. This is a tremendous account of how important #SocialMedia is not only to the social landscape, but to sporting events, business, marketing, and advertising. With over 150,000 people estimated to be visiting Indianapolis during the Super Bowl, this Command Center will serve as the main information source for fans, attendees, and patrons alike for just about anything you would want to know about the Super Bowl while visiting and staying in Indianapolis. For a closer view inside the Social Media Command Center, view this News Report from WTHR-TV Indianapolis:
Will you be following the Super Bowl through Social Media while the games going on? Search hashtags: #SB46, #SuperBowl46, and #SuperBowl on Twitter to keep up with the latest. Also, check out these great resources mentioning all of the accounts, sites, and people who you should be following:
For the first time ever watch #SB46 LIVE online or on your mobile phone! Find out more: 4rd.ca/aaaFkg
— Indy Super Bowl (@SuperBowl2012) February 5, 2012
How to Follow Super Bowl 2012 With Social Media – on.mash.to/xSo5Yc
— Pete Cashmore (@mashable) February 5, 2012
Top 6 Super Bowl 2012 Apps – on.mash.to/AC5GDa
— Pete Cashmore (@mashable) February 5, 2012
What do you think of the Social Media Command Center and the way that the NFL has integrated Social Media into the Super Bowl this year? Do you feel that they did a solid job setting this up, and do you believe that if successful we will see this further integration of Social Media like this into other big sporting events? Weigh-in below.
