Promotional marketing strategies are an important piece to the puzzle in creating a successful marketing mix. Why? Promotional marketing strategies are great brand builders that create excitement for your customers about your business. Promotions encourage customers and consumers to visit your webpage, come into your store, and ultimately it reminds them of your company and brand. Here are 4 fun promotional marketing strategies to consider and use for your business.
1. Contests: Running a contest for your business is a great way to increase site activity, generate store traffic, and even amp up the incoming business calls. The key is creating a contest that is effortless to enter and presents an attractive prize for the winner. Examples of contests include: writing contests, photo contests, best comment contest, most creative food dish, and so and so on. Promote your contest in the right manner through your website, in your print, and through other media be it digital or social, and contests can produce a great response rate and return for your business.
2. Sweepstakes: Sweepstakes, enter the sweepstakes here! Fill out your name here and if we pull your entry you’re the lucky winner of a trip for two to Hawaii! Aloha! Okay, so maybe I’m getting ahead of myself and I started day dreaming. I apologize. Not all sweepstakes are trips to Hawaii but wouldn’t it be great if they were. Sweepstakes can be trips, prizes, services, and/or anything of value that you’d like to give away to one lucky winner. Pick a sweepstakes that you feel would be most attractive to your customer base. The more attractive the sweepstakes offer, the more entries your business will receive. Sweepstakes provide great publicity of your business and brand through the promotion, and not to mention that the response rate is relatively easy to track in that customers can enter online, in store, or over the phone. Read More…