Blog Archives
6 Simple and Easy Ways to Improve your Facebook Business Page
Struggling for ideas on how to improve your Facebook Business Page? Here are 6 simple and easy ways to that you can impact and improve your Facebook Business page today!
Tie in Twitter: Twitter is the 3rd fastest growing social network just behind Google+ and the monster that is Facebook. I’m going out on a limb here and assuming that you’re Business already has a Twitter account. If you don’t, stop reading this right now and click here. Your Twitter account is another extension of our Brand and Business, and should be a key component to your company’s integrated marketing campaign. The advantage of adding a Twitter Tab to your Facebook page is that it cross promotes additional content that you are sharing, as well as introduces new followers to “Liking” your Facebook page. One of my favorite Tab Apps that I recommend using and adding is the Twitter Tab for Facebook Pages from Woobox.com. Example of the Tab below used on Woobox Facebook page:
Integrate Instagram: You’ve heard actions speak louder than words, well photos speak louder than words when it comes to social media marketing. People engage with photos more than ever now. Photos attract your audience’s attention and contribute to driving engagement. If your business is currently using Instagram to market your brand, bring those photos into Facebook using Statigram. Statigram pulls in the display of your Instagram feed, allows you to add a #hashtag feed, and helps you to gain followers with a Follow button linking to your Instagram web profile. Check it out:
How will Facebook Scheduled Posts affect Third-Party Apps?
Facebook finally took a feature that has been used and developed by third-party apps, scheduled posts, and will now allow it on their platform. Page Admins will now be able to prepare a post and schedule it to appear at a future date and time. Type your post, notate your time and date for which you want your post to be sent out, and magic, your post is scheduled. Posts can be scheduled up to 6 months in advance separated within 15-minute intervals.
This has been a great feature and tool that has made third-party apps like Hootsuite and Bufferapp, and companies like Buddy Media and Sprout Social so valuable and useful. They have allowed marketers and strategists to scheduled posts and messages to go out at future times to best reach your intended audience. See scheduled post from Hootsuite below.
Will this update change how you use third-party apps? Will you stop using these suites and dashboards and just schedule your posts through Facebook, or will you continue to manage and maintain your campaigns as you are? These third-party apps have been and are excellent tools for their convenience to send and manage content for multiple social sites. Not only do they have well-organized dashboards, thorough analytics suites, but they too allow you to schedule and post at a future date and time to multiple other sites like Twitter and LinkedIn. It will be interesting to see the impact of this update and hear the reported use of the tool.
