[tweetmeme source=”socialchadder”]At the end of your emails and/or business letters lies your business signature. You may not think that it’s important, but it is. It’s the last piece of information that you are leaving behind. You are signing off on that email or that letter with your name representing yourself, your company, and your brand. You should want it to look professional. Your web address, your email, your phone/fax, social sites, and your logo/business are all key components and pertinent business information that you should be including in your business signature. By adding these valuable pieces of information to your business signature you are providing a more complete contact profile to your business partners, and are representing yourself in a more professional business manner.
Web Address: Listing your web address in your business signature is very important. Your website is a direct representation of you and/or your business. Whether your website links to your professional portfolio, your online business, or your company’s website, listing your online address is a must. By not listing your web address, you are missing out on a great marketing opportunity for yourself and/or your business. Make sure that your url is a part of your business signature so that your business partners and affiliates will be able to directly visit your website.
Email: Email is a key component of business communication. Aside from your website, it’s the second most important piece of information to list. Share your professional email address that you use to conduct business matters, be it your personal business email or your professional career email. Your email is important and you can bet that it will be used to directly contact you. List your email with confidence, check your email frequently, and respond to emails in a timely fashion to ensure the best communication.
Phone/Fax: Listing your phone/fax to your signature gives professionals a second line of communication to contact you. Email is by far number one, but phone and fax are still valuable business tools. One phone number is plenty for your business signature. Choose appropriately between your personal phone, your business phone, and business cell and list the number where you can be most easily reached. If fax is an important part of your business or a key tool that you frequently use and have access to, then list your fax number accordingly also.
Social Sites: Social Media and social sites have become a major marketing tool for professionals. Tools like Twitter, Facebook, and LinkedIn are great social sites to add and list on your business signature. Mind you, that when listing these sites, only list those social sites that wish other professionals to see. Preferably those sites that you are using for mature and professional business purposes. Showcasing your social profiles can provide a great representation of your work, your passion, and your business and would prove to be a great addition and asset to your business signature.
Logo/Business Tag: Your logo and business tag are important visual representations of you and your business. Your logo can directly market and speak to your professional brand as well as your business. Your tag line is a great written representation of your business motto. List both your logo and/or business tag if the room provides. Your logo and your business tag can have a positive affect in branding and marketing your business.
All of these components are important pieces of information to a better more professional business signature. Adding and sharing the right information can prove to be beneficial to your brand and business and ultimately provide for a more professional representation. Don’t over clutter your signature and add everything to a point of information overload. Add what’s appropriate and what fits for your specific business purpose and situation. The right business information will convey the right message and showcase you and your brand in the right light as a business professional.