How will Facebook Scheduled Posts affect Third-Party Apps?

Facebook finally took a feature that has been used and developed by third-party apps, scheduled posts, and will now allow it on their platform. Page Admins will now be able to prepare a post and schedule it to appear at a future date and time. Type your post, notate your time and date for which you want your post to be sent out, and magic, your post is scheduled. Posts can be scheduled up to 6 months in advance separated within 15-minute intervals.

This has been a great feature and tool that has made third-party apps like Hootsuite and Bufferapp, and companies like Buddy Media and Sprout Social so valuable and useful. They have allowed marketers and strategists to scheduled posts and messages to go out at future times to best reach your intended audience. See scheduled post from Hootsuite below.

Will this update change how you use third-party apps? Will you stop using these suites and dashboards and just schedule your posts through Facebook, or will you continue to manage and maintain your campaigns as you are? These third-party apps have been and are excellent tools for their convenience to send and manage content for multiple social sites. Not only do they have well-organized dashboards, thorough analytics suites, but they too allow you to schedule and post at a future date and time to multiple other sites like Twitter and LinkedIn. It will be interesting to see the impact of this update and hear the reported use of the tool.


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