So what exactly is an Infographic? Infographics are fun and quick way to learn about a topic without alot of heavy reading. I bet you like the sound of that already. Infographics and data-rich visualization analysis have become extremely popular not only within the marketing world, but in all business cases and instances where analytics and measurement need be represented.
Why use infographics though? Infographics are 30 times more likely to be read than text articles. People are visual learners. They understand and interpret things through visual representation. This makes infographics the perfect vehicle to provide information allowing for an easy read with more likely hood of information being retained and remembered. There are great opportunities for businesses to produce and use infographics. Infographics help increase search engine optimization, they help drive traffic to sites, and they have the potential to go viral, as seen when searching the hashtag #Infographic on Twitter.
To learn a little more about infographics and their importance, check out this well done infographic below from Internet Marketing Agency Customer Magnetism that further explains tips, popularity, and insights surrounding infographics.