Now more than ever, Sports and Social Media seem to go hand in hand. Teams, players, and leagues are all using Social Media to communicate, engage, respond, and market to their fans and followers. From live score updates via Twitter, posting game photos via Facebook, or highlights via video on YouTube, Social Media has become the perfect platform for Sports.
Of all of the Sports leagues out there, the @NBA has done wonderful things with Social Media in order to keep their fans interested, involved, and excited. With over 5,298,446 followers on Twitter, 13,481,641 Likes on Facebook, and over 845,642,753 views on YouTube, the NBA is far and above other sports leagues when it comes to leading the charge with Social Media. In continuation with their social strategy, the NBA announced the 1st Annual Social Media Awards to take place on June 20th at 9:00 ET on NBA TV. The Awards, hosted by @Rickafox and @SHAQ, celebrate the most amazing plays of the season that generated most tweets, created the most buzz, and blew up the digital stratosphere. You, the fans, have the ability and power to view and vote on your favorite moments from the past 2012 NBA Season and contribute to the Awards show by helping pick the winners. View all of the Award Categories including: The BIG Award, #TRENDSETTER, The LOL Award, The Social Slam Award at http://nba.thismoment.com/.
The NBA continues to strategize well and market wisely when it comes to Social Media. This Social Event is just another great marketing move to engage fans, generate more buzz, and increase the NBA’s social reach through connecting and bringing NBA fans from across the globe closer together. Will you tune-in and watch the Award show and participate via Twitter, Facebook, and other social networks?