5 Pinterest Tips for B2B Companies

Has your business ponied up and created a Pinterest account? If not, it’s time put down the pen and get pinning. Did you know that Pinterest for is now the 3rd most popular social network in the U.S. in terms of traffic. (Experian) Not to mention, since it’s launch daily Pinterest users have increased by more than 145% since the beginning of 2012. (Mashable) There is great opportunity for businesses to succeed and capitalize on promoting themselves, their products, and their business with Pinterest. Here are 5 Pinterest tips for successfully using Pinterest for B2B companies.

Infographics: Infographics are a great piece of content to create, pin, and share on Pinterest. They can represent and provide important information about your brand, business, services, and products to current and potential customers. Great example of a B2B company using Infographics on Pinterest is Oracle. Oracle has a fantastic Infographic Pinterest board that showcases several Infographics that they have created to display key stats and facts about how their business can help and  improve yours. The example below shows a snip-it of an Infographic they created and shared to promote the launch of their optimized Storage Solution service.

Oracle Optimized Storage

Stats and Metrics: Sharing key stats and metrics surrounding your business and industry can be a powerful marketing tool and message worth pinning. Marketo, a well known and respected marketing software and automation company put together a Marketing Stats board that shares interesting facts and stats. These Marketing Stats are key pieces of information that are relevant to business marketing and provide insights into what makes for a winning marketing strategy. Below see that stat that 71% of B2B marketers think email marketing is critical or very effective. You too can create important and relevant statistics surrounding your business, industry, and products to enlighten and inform your audience.

Marketo B2B Stat

Promote Products: If you’re a business that offers tangible products than Pinterest is the perfect platform to post and pin your products. Interesting stats – As of January 2012, Pinterest accounted for 3.6% of referral traffic. (Shareaholic) Plus, Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average. (Wayfair) The NBA Store created their Kicks board to showcase the latest new basketball shoe releases. Each pin leads directly to the e-store and allows the user to purchase instantly.

Jordan Big Ups Basketball Shoe

What Inspires You: Surely you have motivating factors that inspire you and your business. What inspires you? Well you can share those pieces of inspiration directly on your Pinterest page by creating a unique board. The example below is from MarketingProfs, the source for valuable marketing tips and advice to more than 490,000 entrepreneurs, small-business owners, and professional marketers. Their Marketing Inspiration board highlights helpful tips, lists, Infographics, and phrases that find as  sources of inspiration. One example is this pin created by Brian Clark of CopyBlogger, 10 Steps to Becoming a Better Writer.

10 Steps to Becoming a Better Writer

Company Culture: Lastly, one of the best ways to showcase your B2B company on Pinterest is to tell the story of your culture within the workplace. What makes your office a kick ass place to work? Or, what do love about your office that you think every other companies should try to emulate? Well that type of content is pin-worthy material that you can add to your company culture board. Check out the pin below from HubSpot’s Behind the Scenes board in which they give you a closer look into how they love supporting their customers (literally!).

HubSpot Behind the Scenes

These are just a few examples of how B2B companies can get started on Pinterest and what types of content would be perfect to pin. Have you seen other companies that are killing it on Pinterest that are worth a follow? If so, comment below and I’ll include them in a future post highlighting companies with a successful presence on Pinterest.


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