CEOs on Social Media [INFOGRAPHIC]

Every wonder what the impact of having your CEO actively participating in social media could have on your business? Judging by the findings in this cool infographic from Go Gulf there are profound effects brand and business perception both internally and externally when the CEO actively participates on social media sites.

Here are some interesting stats about CEO social media participation:

  • Only 47.4 % of CEOs participate on social media sites
  • 79% of Inc 500 CEOs and 30% of Fortune 500 CEOs have a presence on at least one social media network
  • Most popular social network with CEOs is Twitter, followed closely by LinkedIn and Facebook
  • Major benefit of CEOs participation is better communication and improved brand image

The most telling statistics on this infographic are the consumers and employee perceptions:

  • 81% of employees believe that CEOs who engage on social media are better equipped to lead companies in the Web 2.0 World
  • 77% of consumers are more likely to buy from a company whose CEO and leadership team engage in social media
  • 78% of professionals would prefer to work for a company whose leadership is active on social media

What’s your take on CEOs and their participation on social media? Does it change your perception or influence you in any way?

 

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2 thoughts on “CEOs on Social Media [INFOGRAPHIC]

  1. Is this referring to personal use or actually engaging on behalf of the company?

    I work for a B2B company, and I encouraged our President to provide articles to our SM team that he found useful. He is respected in our industry for running a successful business and I am hoping this will help increase engagement with our customers. He won’t actually post the links, but that doesn’t really matter.

    1. Mike,
      Hi, this is referring to a CEO participating actively on social media from a business perspective. Having a companies CEO actively engage on social networks sharing business updates, industry insights, as well as professional opinions can dramatically improve the companies perception and brand reputation with employees, consumers, and professionals. Smart move to encourage your President to participate in your company’s social media activities. His involvement could help increase engagement with customers as well as grow brand following. I’d even recommend seeing if he would be willing to take part in a weekly 30-minute Twitter chat in which he could discuss various topics, share insights, and answer questions. Thanks for commenting and contributing Mike!
      – Chad

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