The Conversation Prism [INFOGRAPHIC]

On August 5, 2008 Brian Solis and JESS3 first introduced The Conversation Prism (v 1.0)  to provide a unique visual look at the growing social media ecosystem. Five years later, The Conversation Prism is now in it’s fourth iteration having been updated to include the latest social site additions and significant changes within the social media landscape.  Here are some of the key updates that have been made:

Overview of Categories Added:

  1. Social Marketplace
  2. Enterprise Social Networks (shortened to “Enterprise” for formatting, companies included here were previously grouped under “Nicheworking”, which we redefined.)
  3. Influence
  4. Quantified Self
  5. Service Networking

Categories Review:

  1. Virtual Worlds
  2. Blogs/Conversations
  3. sCRM (Candidate for new Prism)
  4. Attention/Communication Dashboards (Candidate for new Prism)
  5. DIY + Custom Social Networks (Candidate for new Prism)
  6. Collaboration (Candidate for new Prism)



How can you use The Conversation Prism for business needs? Here are some great provided examples:

  • Show your executive team that social media is not a fad and that it’s bigger than Facebook, YouTube, Twitter, and Pinterest
  • Share with your team to motivate them on new ways to think about social media
  • Celebrate that you’re on the map!
  • Study the landscape as you plan your next social media strategy
  • Show the world that you appreciate art
  • Give as gifts to everyone you know who loves social media or who needs to learn to love it

Grab your own copy of the poster here or download the digital version for free (multiple sizes available).


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